DATA ANALYTICS

Part of getting the best ROI for your internet marketing strategy is properly tracking everything in Google Analytics to optimize and improve your conversion rate, bounce rate, and time on website.


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Conversion Marketing


What is data analytics?

In e-commerceconversion marketing is the act of marketing with the intention of increasing conversions, that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a “conversion” to be some sort of result other than a sale. One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, for example, free shipping, to convert the visitor into a paying customer. A company may also try to recover the abandoned through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.



CONVERSION RATE OPTIMIZATION

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. CRO is the process of optimizing your website to increase profits from converting more of your traffic into sales. Conversion Rate optimization is an art of generating more and more leads from the targeted audience. By optimizing or improving your web conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website.





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Step 1 - Analytics

We'll take the time to view your historical data in Google Analytics to find holes in your marketing process, and develop new strategies to improve multiple segments.

Step 2 - A/B Testing

After discovering how to increase your CRO and CTR on your home page or landing pages, we'll make multiple versions to test and see what works best for your audience.

Step 3 - Deploy Strategy

Your website will convert more traffic automatically. You'll be able to log into a easy to use dashboard that allows you to compare different A/B test landing pages.

Step 4 - More Sales

After 2-3 months of planning, testing, and optimizing, your existing website or landing pages will perform better than before and will improve your ROI for your digital marketing budget.


OPTIMIZATION PROCESS


Website Usability

Increase your customer base and online conversion rate with our website usability services

1

Improve sales copy

We can craft compelling sales copy for your website that will encourage your site visitors to convert

2

Home Optimization

Our Landing Page Optimization services allow us to optimize your site for better conversion rates

4

A/B Split Testing

We provide AB testing experiments targeting the pages that will give you the biggest uplift

5

RELATED SERVICES


Create a Website

Your website is your storefront to the world. User experience matters - especially on mobile now that Google ranks your website based on how well it performs on mobile browsers. We'll integrate your website with any web service you use.

Website Designers

Content Strategy

Have you thought about growing your brand awareness with better content marketing? Everyone says that Content is King - well, it's true! Having a planned out content marketing schedule with various topics and media types will have you out-ranking your competition in no time!

Content Marketing

Online Advertising

Implementing a paid ad campaign via social media or search engine is a quick way to get your traffic to your website and your message out to a targeted audience. With long term SEM testing - we can greatly improve your marketing budget ROI by studying your analytics.

Online Advertising

Get Search Engine Optimized

Instead of spending $1,000's a month in paid ads, take the time to invest in making your website show in Google organically. Website optimization, getting back-links, and informative content are the tricks of the trade! We'll show you how w/ a free SEO audit!

SEO Services

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