CONTENT MARKETING

Technology has gotten so good that it’s easier than ever for a lesser experienced local entrepreneur to take a chip away at your local clientele with their creative digital content savvy. Learn more about how video marketing, blogging, and social media can take your business to the next level.


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CONTENT MARKETING


Content Marketing is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming online media. We help clients develop a sustainable, effective, and integrated content marketing strategy. We’ll build you a powerful content marketing strategy including: Strategy development based on your situation, Media for all platforms, Placement and distribution throughout all social and web 2.0 channels, and Marketing performance analytics & measurement reporting on a weekly basis.




Social Media Content

If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads. People are talking about your brand! You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.


Email Marketing

Our Responsive Email Design will be coded in HTML and CSS that utilizes media queries to help achieve optimal formatting across all devices of all sizes. Our email copywriting service will enable you to generate bigger profits from the marketing channel with the highest ROI. We focus on helping you maximize the performance of your business with behaviorally targeted, triggered communications. Automated Email Marketing – Our marketing automation experts will help you grow your sales and convert more leads, all while saving you time, money and heartache. Email List Cleaning – We’ll weed out your old and tired email addresses and make sure your list is squeaky clean and ready to score deliverability points.


Video Marketing

Did you know that YouTube is the world’s second largest search engine, second to only Google? Building up a YouTube channel is one of the best things you can do to increase brand awareness while increasing your organic local SEO at the same time. Statistics show that users are over 80% more likely to view your product or service in video format. If this is true – then it only makes sense to turn that video content into a structured YouTube channel! In addition to more views and clicks – having an active channel connected to your Google Business listing will also boost your SEO ranking, as Google owns YouTube and will reward you with better rankings than your competitors!


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Step 1 - Research

Take time to do competitive and keyword research for your local industry using Google tools or SEO service to plan & track your progress. Research is one of the most important aspects of a successful website or marketing campaign.

Step 2 - Optimize

Be search engine friendly by researching Conversion Rate Optimization to improve your bounce rate and conversions! Google now ranks your website for mobile engagement > desktop, so design for all screen sizes!

Step 3 - Local SEO

If you’re a local company with a store front, you MUST have a Google Business profile connected to your site with updated photos and N.A.P. After updating all online directories, connect and optimize all major social media accounts.

Step 4 - Backlinks

How popular is your site? The more websites that talk about you via back-links, the more authority your domain gains. Try and get a link to your site on a customer, news, or any other source. Black-hat SEO beware, Quality > Quantity!


CONTENT MARKETING PROCESS

Content Strategy

One size fits all doesn’t work here. We will customized E-Commerce content strategy for your site and ensure that you get a great leverage through your content marketing investment

Writing & Editing

Our content marketing experts will start customize content based on the tailored strategies defined for your project. This can be Guest Blogs, White Papers, Infographics, Case Studies, Video and more.

Content Distribution

With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.

Content Maintenance

Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand's content. Stay up-to-date!



RELATED SERVICES


Conversion Marketing

What good is a website if it's not converting your web traffic into sales? We study your Google analytics and web traffic, then measure new conversion techniques via A/B testing to see what works the best. Contact us for a free conversion rate optimization audit today!

Conversion Optimization

Content Strategy

Have you thought about growing your brand awareness with better content marketing? Everyone says that Content is King - well, it's true! Having a planned out content marketing schedule with various topics and media types will have you out-ranking your competition in no time!

Content Marketing

Online Advertising

Implementing a paid ad campaign via social media or search engine is a quick way to get your traffic to your website and your message out to a targeted audience. With long term SEM testing - we can greatly improve your marketing budget ROI by studying your analytics.

Online Advertising

Create a Website

Your website is your storefront to the world. User experience matters - especially on mobile now that Google ranks your website based on how well it performs on mobile browsers. We'll integrate your website with any web service you use.

Website Designers

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